CASE STUDIES:
Courvoisier
Philips
Nestle
KO’AN
Carlson Hammond
Thomson RCA
Quadro Vodka
Drambuie
PetGuard
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Philips
Philips Broadcast asked Curtis and Company to create a promotional program for the National Association of Broadcasters Trade show in Las Vegas. The objective was to generate awareness and traffic to their booth at the show. A series of mailings were sent to end users and dealers. A perforated playing card could be detached and presented at the booth to redeem prizes each day of the show. Each mailer also promoted specific Philips products that could be seen in the booth. |